Synergy: Not Just a Space on your Buzzword BINGO Card
Synergy. It’s a word that gets a lot of bad press. It’s shown up on lists of ‘Most Annoying Buzzwords” for probably close to a decade. People poke fun of it, roll their eyes at business briefings, and snicker when a speaker announces that their topic will be ‘Building Great Synergy Among Team Members.”
But I’m going to come out in favor of resurrecting the word, because, let’s face it – we STILL applaud the concept.
We know synergy is at work when a team comes together, perhaps even for the first time, to really solve a problem. We see success when two companies or divisions merge and become greater, together, than they were separately. It’s pretty awesome and powerful when a group of people with their individuals experiences, thoughts, ideas, and backgrounds join together to become a collective whole. We get chills (well, I do anyway) when there’s unity and accomplishment.
How do I define synergy? It happens when a group is more than the sum of its parts. It slaps us upside the head when independent elements combine to achieve a result that may be difficult or impossible to achieve alone. It’s people working together. It’s corporate cohesiveness.
Perhaps it’s the word itself. It’s possible it has just become worn-out – a classic case of semantic satiation where one repeats a word over and over and over again until it loses its meaning.
But the concept is valid, so I propose we find a new word. Coaxhial. Genernormous. Klaptrapuree.
Got any ideas for a new word or phrase to replace the old one?
Now excuse me while I go get on the same page with my solution-focused team so that we can develop some value-added deliverables.
image courtesy of MyGala